A business Buyer doesnโt always have to pay the highest price to win the deal.
Here are a few things that Sellers might value more than the headline purchase price alone.
๐ญ) โ๐ช๐ฒ ๐ฐ๐ฎ๐ป ๐๐ผ๐ฟ๐ธ ๐๐ฒ๐น๐น ๐๐ถ๐๐ต ๐๐ผ๐ ๐ฎ๐ป๐ฑ ๐๐ผ๐๐ฟ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐โ
Demonstrate fit and the willingness to partner with the Seller during the deal evaluation process and how the Buyer would treat the Sellerโs management team and employees after the deal closes.
๐ฎ) โ๐ช๐ฒ ๐ฐ๐ฎ๐ป ๐ฐ๐น๐ผ๐๐ฒ ๐พ๐๐ถ๐ฐ๐ธ๐น๐โ
As a Buyer, show that(i) the deal financing wonโt come in the way to close,(ii) that you can diligence the company quickly because you have done the work to understand the industry and the business drivers and(iii) will prioritize the โmust havesโ and the โnice to havesโ appropriately during diligence
๐ฏ) โ๐ช๐ฒ ๐ต๐ฎ๐๐ฒ ๐ฎ ๐๐ฟ๐ฎ๐ฐ๐ธ ๐ฟ๐ฒ๐ฐ๐ผ๐ฟ๐ฑ ๐ผ๐ณ ๐ฑ๐ผ๐ถ๐ป๐ด ๐ฑ๐ฒ๐ฎ๐น๐ ๐๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น๐น๐ โ
Show that you have successfully closed and integrated similar deals in the past.
And if that is not necessarily the case, prove that youโre prepared to invest in the process by hiring the right advisors and integration support team.
โ Strategies to improve accuracies of a business forecast