Discover details below about our
Business Sale Navigator designed to
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Give you a preliminary estimate of how much buyers will value your business for and a list of buyers that are best suited for your business.
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Build consensus among your team to ensure alignment on the sale strategy and objectives.
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Provide a complete step-by-step process to successfully navigate your business sale from preparation to closing.
Dear CEO,
If you’re considering selling your business, we are excited to serve you because we do everything possible to make this a successful transaction for you.
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Follow our lead we’ll help you to find the right acquirer, obtain the right valuation for your business and exit the business successfully.
Our process begins with the the Business Sale Navigator designed to give you an assessment of value, investment highlights, positioning strategy and a list of potential buyers.
We are so confident we back up our promise with a two-part guarantee:
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In 7 days, we will give you a preliminary assessment of value and the 4-6 key investment highlights that we we use to position your business to the right acquirers.
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In 30 days, we will show you a comprehensive list of potential buyers and the full step by step process to completing your business sale.
Both of these things happen, or we keep working until it’s done.
You are supported every step of the way with the guidance of a senior Athena lead who will be your point of contact during the entire journey.
Every single client gets
Preliminary Business Valuation Analysis
An assessment of your business’ value, including a detailed explanation of the factors driving that valuation, to ensure you have a clear understanding of what your business is worth.
Buyer Identification Matrix
A curated list of 25- 30 potential buyers, complete with company profiles, key metrics, and strategic fit analysis, identifying those most likely to see the value in your business.
Market Positioning Strategy
A strategic plan that highlights the strengths of your business and positions it attractively in the marketplace, ensuring it stands out to potential buyers.
Deal Readiness Workshop
A facilitated session with your senior team to ensure everyone is aligned and prepared for the sale process, covering key areas such as due diligence, deal structure, and negotiation strategies.
Exit Strategy Roadmap
A detailed, actionable plan outlining the steps to successfully complete the sale, including timelines, resources needed, and key milestones to achieve a smooth and successful transition.
All you have to do is to attend our structured meetings with us and provide us with the necessary information about your current business.
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We will collaborate with you and / or your designated executive team members or general managers to make this a seamless experience.
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Book a call with Sri to begin. Our discussion will cover the following areas, after which we can provide you with pricing information and the exact milestones and process we’ll use to get you results we promise.​
Your business overview
Your goals and priorities related to the sale
Your timing
​When we speak with business owners who have built successful companies, we sometimes hear that they are considering the right time to transition.
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Whether it's planning for retirement, exploring new ventures, or simply capitalizing on the value they've created, these leaders understand the importance of making a well-timed exit.
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They might be thinking about selling their business to ensure its continued growth under new ownership, or they may recognize that the market is offering favorable conditions for a sale. Sometimes, they see competitors being acquired or merging and realize that it's time to explore similar opportunities.
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Additionally, there may be signs that growth has plateaued, or that the next stage of expansion requires resources and energy that they are not prepared to invest.
These factors often prompt business owners to consider selling their company to secure its future and maximize the return on their years of hard work.
However, business owners looking to exit often face challenging questions on their journey to a successful sale:
Is it the right time to sell, or should I wait?
How much is my business truly worth?
Will potential buyers understand and appreciate the value of my business?
How do I attract the right buyers and bring them to the table?
What steps can I take to maximize the sale price?
How can I ensure the continued success of the business and protect my employees after the sale?
What are the potential risks, and how can I mitigate them during the transaction process?
In addition, trying to navigate the sale process on your own can be daunting, and costly mistakes are easy to make.
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With the day-to-day demands of running a business, it can be difficult for owners to dedicate the time and focus required to manage a successful sale. This can lead to delays, missed opportunities, and potentially undervaluing the business.
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Are you a business owner considering selling your company but facing these challenges?
Athena's sale process is a “done for you” service that offers comprehensive support to address these concerns, ensuring you can:
Maximize the value of your business sale
Find the right buyers who align with your goals and values
Secure a smooth transition while protecting your legacy and employees
Questions / Challenges
Is it the right time to sell?
How much will I get for my business?
Will buyers understand my business?
How do I even bring buyers to the table?
How can I maximize my exit value?
How can I protect my legacy and my employees in a transaction?
What don't I know that can hurt me?
How Athena's Sale Process Helps
Assess optimal timing
Provide a valuation estimate
Highlight your business’ value to buyers
Identify and prioritize the right buyers
Run a competitive process to increase valuation
Structure the deal to meet your goals
Guide the deal from start to finish
Our Process
Now, the sale process can be complex, requiring strategy, planning and flawless execution.
Our typical end to end business sale process involves the following steps:
1. Strategy and Readiness
1. Develop deal strategy (buyer strategy, positioning, commercial fit)
2. Develop marketing materials (buyer deck, teaser)
3. Dataroom
3. Prepare list of potential buyers
Typical Timeline:
~4-6 weeks
2. Outreach
1. Outreach to potential buyers
2. Facilitate calls / meetings with seller's team
Typical Timeline:
~6-8 weeks
3. Structure and Negotiate
1. Receive initial non-binding offers
2. Facilitate diligence with selected buyers
3. Structure deal with interested buyers
4. Shortlist final round buyer(s)
5. Negotiate definitive offer
Typical Timeline:
~6-8 weeks
But we realize that this journey can be daunting. Our process helps you to make this simple and achievable.
Client Testimonials
“You helped us see things several steps ahead - and saved us so much money and headache and resources. You helped us see all these different moving parts, the strategic side of things that we hadn’t considered.”
Bruce Decaster
CEO, Crescentia
“We are in control of the process now - instead of being a price-taker, we know what we’re worth and we can defend this to buyers. Working with Athena was collaborative and you took the time to understand our business.”
Randy Herbertson
CEO, The Visual Brand
“We closed one deal in six weeks, and obtained the internal funding to do so… We now have a highly scalable and robust model that can be easily applied to other markets and new opportunities.”
Gannon Murphy
General Manager, Cinelease Studios
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FAQ
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What size companies does the M&A Growth Accelerator work for?This M&A Growth Accelerator is designed for companies with at least $100M in revenue. Smaller companies may also benefit from this process, but we'll need to discuss to determine if it's the right fit.
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What team do I need to have to do M&A?Most companies utilize their internal functional teams for due diligence. We assist with sourcing, facilitating the entire diligence process, valuation, negotiation, and structuring the deal.
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Can this process work for us if we haven't fully decided whether to do acquisitions or not?Yes. This process is designed to help you evaluate whether acquisitions are the right path for your company. We'll guide you through identifying potential opportunities, assessing strategic fit, and building consensus among your team, so you can make an informed decision on whether to pursue acquisitions.
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Is our company's information kept confidential? Do you sign an NDA?Yes, your company’s information is treated with the utmost confidentiality. We always sign a Non-Disclosure Agreement (NDA) to ensure that your sensitive business information is fully protected throughout our engagement.
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What would we need to do during this process?During the process, your primary responsibility will be to provide us with the necessary information about your current business and participate in structured meetings with our team. Athena will take ownership of gathering the right information, conducting the analysis and research, generating the deliverables for the M&A Growth Accelerator, and ensuring that your executive team is fully aligned on the next steps. We work closely with you to make this a seamless and efficient experience.
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What is the pricing for the M&A Growth Accelerator?Pricing typically starts at $4,500, and we can give you the exact price after we discuss your company and growth objectives.