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Sell your business while maximizing your valuation, without taking your focus off your operations and without the stress of figuring it all out.

We understand that deciding to sell your business is one of the most significant decisions you'll ever make. We work with business owners like you who are considering a sale transaction for a variety of reasons, including

01

Maximize the value of your lifelong work

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You’ve built a successful business, and now you want to capitalize on its value at the right time, ensuring you get the most out of your years of hard work.

02

Securing financial freedom and peace of mind

You’re looking to transition from the daily demands of running a business to enjoying the financial security and personal freedom that comes with a successful exit.

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03

Planning for the future and legacy

 

Whether it’s retiring, pursuing new ventures, or passing the business to the next generation, you want to ensure a smooth transition that preserves the legacy you've created.

However, business owners looking to exit often face challenging questions on their journey to a successful sale:

Is it the right time to sell, or should I wait?

How much is my business truly worth?

Will potential buyers understand and appreciate the value of my business?

How do I attract the right buyers and bring them to the table?

What steps can I take to maximize the sale price?

How can I ensure the continued success of the business and protect my employees after the sale?

What are the potential risks, and how can I mitigate them during the transaction process?

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In addition, trying to navigate the sale process on your own can be daunting, and costly mistakes are easy to make.

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With the day-to-day demands of running a business, it can be difficult for owners to dedicate the time and focus required to manage a successful sale. This can lead to delays, missed opportunities, and potentially undervaluing the business.

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Are you a business owner considering selling your company but facing these challenges?

Our services are designed to solve these challenges, to ensure you:

Maximize the value of your business sale

Find the right buyers who align with your goals and values

Secure a smooth transition while protecting your legacy and employees

Questions / Challenges

Is it the right time to sell?

How much will I get for my business?

Will buyers understand my business?

How do I even bring buyers to the table?

How can I maximize my exit value?

How can I protect my legacy and my employees in a transaction?

What don't I know that can hurt me?

How Athena's Sale Process Helps

Assess optimal timing

Provide a valuation estimate

Highlight your business’ value to buyers

Identify and prioritize the right buyers

Run a competitive process to increase valuation

Structure the deal to meet your goals

Guide the deal from start to finish

Here's how we help:

Starter

Accelerated

Comprehensive

Suited for business owners planning to exit in the next
1-2 years, providing foundational guidance to maximize your business value

Designed for those looking to exit within the next 12 months, offering enhanced support to accelerate your readiness and attract the right buyers

Ideal for those ready to exit in 4-5 months, delivering a full-service, turnkey solution for a seamless and profitable sale

Strategic
Exit
Planning

  • Exit Process Walkthrough: Explanation of the entire sale process indepth from start to finish, including the key stages, documents, and milestones

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  • Preliminary Valuation: An assessment of your business' current valuation, including a detailed explanation of the factors that affect the valuation 

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  • Value Enhancement Roadmap: A written report with the areas for you and your team to focus on, that will drive up valuation of your business 

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  • Monthly Advisory Call: One 60-minute call per quarter to discuss your business goals, challenges, and strategies for exit preparation

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  • Unlimited access to the Athena team for any questions

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  • Access to curated expert network: Connect with our trusted network of professionals in Legal, Finance, Sales, Operations and other key areas to support your business' growth and readiness for sale

Accelerated Exit Preparation

  • Everything in the Starter Exit Planning Program plus​

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  • Financial Review by M&A-Experienced CPA Team: A thorough review of your financials by a CPA team with extensive M&A experience, identifying adjustments that can be made to increase your business’s valuation

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  • List of Strategic and Financial Buyers: A curated list of strategic and financial buyers who are a good fit for your business, helping you target the most likely acquirers

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  • Strategic Positioning Assessment: A detailed assessment highlighting the investment highlights and selling points of your business from a buyer's perspective, ensuring your business is presented in the best possible light

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  • Bi-Weekly Advisory Calls: Regular 60-minute calls every month to review progress, refine strategies, and address emerging challenges
     

  • Unlimited access to the Athena team for any questions

Full Service Business Sale Process

  • Full-Service Advisory: "Fully done for you" M&A advisory and execution during the entire sale process

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  • Marketing Materials Creation: Development of a Confidential Information Memorandum (CIM) and other professional marketing materials to attract qualified buyers

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  • Financial Model & CPA Analysis: Creation of detailed financial models and CPA-reviewed financial analysis to present to potential buyers

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  • Data Room Readiness: Preparation and organization of a secure, online data room to facilitate due diligence, ensuring all necessary documents are readily available and presented in a professional manner

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  • Buyer Identification & Outreach: Comprehensive search and outreach to potential buyers, leveraging our extensive networks and databases

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  • Deal Negotiation & Structuring: Expert management of negotiations to ensure optimal deal terms, including structuring for tax efficiency and legal compliance

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  • Closing Support: Coordination of due diligence, legal documentation, and final closing, ensuring a smooth and successful transaction

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  • Weekly Execution Calls: Weekly calls to compile information, review progress, discuss market conditions, and provide you updates on the process

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  • Unlimited access to the Athena team for any questions 

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Book a call to begin. Our discussion will cover the following areas, after which we will together decide which program is best suited to provide you the best results. 

Your business overview

Your goals and priorities related to the sale

Your timing

Client  Testimonials

You helped us see things several steps ahead - and saved us so much money and headache and resources. You helped us see all these different moving parts, the strategic side of things that we hadn’t considered.

Bruce Decaster

CEO, Crescentia 

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We are in control of the process now - instead of being a price-taker, we know what we’re worth and we can defend this to buyers. Working with Athena was collaborative and you took the time to understand our business.

Randy Herbertson

CEO, The Visual Brand

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We closed one deal in six weeks, and obtained the internal funding to do so… We now have a highly scalable and robust model that can be easily applied to other markets and new opportunities.

Gannon Murphy

General Manager, Cinelease Studios

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FAQ

  • What size companies does the M&A Growth Accelerator work for?
    This M&A Growth Accelerator is designed for companies with at least $100M in revenue. Smaller companies may also benefit from this process, but we'll need to discuss to determine if it's the right fit.
  • What team do I need to have to do M&A?
    Most companies utilize their internal functional teams for due diligence. We assist with sourcing, facilitating the entire diligence process, valuation, negotiation, and structuring the deal.
  • Can this process work for us if we haven't fully decided whether to do acquisitions or not?
    Yes. This process is designed to help you evaluate whether acquisitions are the right path for your company. We'll guide you through identifying potential opportunities, assessing strategic fit, and building consensus among your team, so you can make an informed decision on whether to pursue acquisitions.
  • Is our company's information kept confidential? Do you sign an NDA?
    Yes, your company’s information is treated with the utmost confidentiality. We always sign a Non-Disclosure Agreement (NDA) to ensure that your sensitive business information is fully protected throughout our engagement.
  • What would we need to do during this process?
    During the process, your primary responsibility will be to provide us with the necessary information about your current business and participate in structured meetings with our team. Athena will take ownership of gathering the right information, conducting the analysis and research, generating the deliverables for the M&A Growth Accelerator, and ensuring that your executive team is fully aligned on the next steps. We work closely with you to make this a seamless and efficient experience.
  • What is the pricing for the M&A Growth Accelerator?
    Pricing typically starts at $4,500, and we can give you the exact price after we discuss your company and growth objectives.
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